Smartness is synthesis - thinking out of the box
Innovation logics passes trichotomy stages: a) thesis, b)antithesis and c)synthesis.
Thesis belongs to nowadays quality of a business activity. Antithesis negates nowadays business state. Synthesis - invention of new - next quality of business. Talking about hospitality business it nowadays is grounded on economic conditions and priorities, as profit targeted activity. So thesis means - hospitality business must be profitable. Antithesis declares, that economic, targeted to profit business leads to pollution of surroundings, climate change, damage human health and reduces their life span. Synthesis is invention of new business models, which keeps all positive of thesis and antithesis, but discovers opportunities to assure profitable business and saving of climate and human health. In hospitality sector the synthesis is the result of thinking out of the box. It's smart hospitality business, grounded on innovation of 6 steps of hospitality cycle (marketing, communication, accommodation, catering, wellness and local transportation) by use artificial intelligence, robotics and virtual technologies. Future belongs to small and medium family business. Both for businessmen and consumer it assures higher level of targets - happiness.